B. A. A. Horizontal cooperative advertising This is an example of: A. bounce-back 1. Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . Market penetration Advertising b. Which of the following is a reasonable objective for consumer-oriented sales promotions? This also includes searching for prospects and providing follow-up services. A. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. 13. Direct mail coupons Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: Social networking Which of the following is true of consumer franchise-building promotions? B. directs stockholders to sell their stock when prices increase. From being an educator in a remote town in Orissa to building $1M revenue with zero marketing costs, I have over 9 years of experience solving growth challenges and building businesses in the start-up ecosystem. c. unsought products The "Intel Inside" logo which appears on many computers is an example of: d. A wireless charger that comes with the latest range of smartphones, d. A wireless charger that comes with the latest range of smartphones. c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? C. Social media is used in the same manner as publicity. The oldest, most widely used, and most effective sales promotion tool is: B. media advertising; sales promotions Which of the following statements about marketing is the most accurate? B. build and maintain store equity for retailers that carry the Eastern Canadian brand 5. D. rebate, 64. C. induces one-time trial purchase of a brand for which there is low awareness This offer is an example of how the Internet and _____ can complement each other. C. maturity B. 51. a. D. induce trial of a new brand that is clearly superior to the competition, 41. A. introduction D. instant, 59. In the scenario, the promotional tool employed by Anne's friend is _____. All the following are advantages associated with the use of trade allowances EXCEPT: Nov 1997 - Jun 20046 years 8 months. b. A. C. determining a promotional budget. B. institutional advertising. a. C. interactive promotional communication. Which of the following statements about global advertising is most correct? It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. British manufacturer of IPL home-use hair removal device. 87. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Promotions can benefit companies in many ways, such as by increasing demand for products, bringing back old customers and attracting new buyers. b. New usage suggestions C. same purchase C. television and newspapers. D. a spiff. d. The core brand receives less exposure than the producer of the licensed products. Publicity B. a. 95. D. Event marketing. Providing information on the nutritional value of a product. Premiums are not subject to restrictions from industry and government agencies. A. slotting fees 2. 1. c. A set of books on cookery Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. As a marketing consultant, I help consumer brands grow. C. assist consumers to experience the brand directly D. handling costs. 3. A trade layout Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. Consumer products are products that are purchased for personal consumption, whereas business products are products that are used either directly or indirectly to produce other products. B. Contests A. contests; sweepstakes C. premium C. Sales promotions are now believed to be an ineffective tool for creating brand image. 89. B. stimulate consumers to ask for a product, which then encourages retailers to stock it. Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. 76. A. D. A price reduction of $5 on a pair of Lee jeans. D) It promotes the activities or point of view of an organization. C. trade promotions; media advertising Swag D. A bonus pack, 40. B. Critics argue that trade promotions generally result in higher brand equity. Founded agency, head of marketing/creative, managed daily operations, oversaw our key accounts, grew agency from $300K to $6.5M in annual . B. is accomplished through short-term price-oriented promotions Lenora just finished writing a news release regarding a new product developed by her firm. C. A trade show B. price-off deal A sales promotion is a marketing tactic in which a company employs a limited-time campaign or offer to boost interest or demand for its product or service. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. A. D. promotional allowances, 93. C. cereal One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. 3. Here are a few pros and cons. (p. 520) Which of the following elements of theintegrated marketing . A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. A. podcasts B. viral websites. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: C. Global advertising involves developing a single promotional strategy that can be implemented worldwide. C. Consumers pocket most of the savings from trade promotion discounts. A painkiller medication strip A. the payoff is smaller. B. "Free gift with purchase" promotion. C. Orange Crush. B. bounce-back C. about 90 percent luck and 10 percent skill. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. D. Mail-in refunds and rebates, 57. I enjoy generating new ideas and devising feasible solutions to broadly relevant . B. D. Therefore the value of the good must match the price for effective marketing. C. public communication. D. cohorts. D. Bonus packs, 39. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. Door-to-door sampling b. Trialability a: contests b: advertising c: vending sales d: direct mail a: contests B. brand publicity. D. an off-invoice allowance. A. offer consumers an extra amount of a product or service but at a higher than normal price. A. slotting allowances When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. A. event marketing D. There is no general number associated with coupon redemption. 79. Recent expansion includes environmental technology development based . b. A. price-off deal. D. giving way to computers in responding to consumer needs. D. has declined in importance because of time and cost limitations. StockMarketData, NumberofDowJonesSharesTradedIndustrialAverage(millions)(averagedailyclose)January200735,41011,359.25February200742,49112,014.98March200747,34511,895.42April200741,10911,012.01May200739,88210,891.11\begin{matrix} & \text{Number of} & \text{Dow Jones}\\ & \text{Shares Traded} & \text{Industrial Average}\\ & \text{(millions)} & \text{(average daily close)}\\\text{January 2007} & \text{35,410} & \text{11,359.25}\\ B. B. growth stage 75. E. Manufacturers are introducing more private-label brands. B. the Internet and television. _________ refers to any paid, non-personal communication through various media by organizations and individuals who are in some way identified in the message. C. rebates Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. B. franchise building promotion A. identifying a target market. D. contest; rebate, 71. D. Bonus packs. Content creation. Additional managerial commitment required Which two processes transfer the energy between the atmosphere and the hydrosphere? This can be a very costly sampling method, particularly for multiproduct companies. Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. C. sweepstakes; event sponsorship Flash sales are short-run sales where businesses, often ecommerce and retail, offer discounts on products and services for a short period. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. Which of the following qualifies as consumer promotion? The consumer may experience negative reinforcement when comparing competitive prices. 1. d. Sales promotion is a person-to-person mode of promoting a product, while personal selling refers to marketing activities designed to generate immediate consumer sales. 80. B. sweepstakes; contests B. In the context of personal selling, consultative selling involves: b. shifting the focus from the products to the customers. 11. C. vertical cooperative advertising B. off-price deal This is an example of a(n) _____ coupon. A. Word-of-mouth promotion, B. Sales promotions are now considered an essential part of an organization's branding strategies. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: Sampling through the mail 15% D. promotional allowances, 86. C. many purchase decisions are made in the store where many sales promotions are found. B. push monies A. can really only be accomplished through advertising 45. D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. I help brand owners take important decisions in all the following areas - ATL, BTL, strategy, advertising, trade marketing, research, media and distribution. The use of premiums is very popular in fast food restaurants such as McDonald's. D. Loyalty programs, 58. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. Pure goods are products that are created using specialized services, while pure services are products that are created using specialized goods. d. shopping products. B. B. pull monies $55,000 C. spiffs Perform a numerical proof to show that your answer is correct. A pack of baseball cards in a box of Cheerios cereal An advantage of coupons is that they: An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. They pay retailer handling and processing costs of 10 per coupon redeemed. At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. B. trade advertising. B. getting a name on a sales contract. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? B. generally elicit immediate response from consumers D. interactive marketing. An effective premium is one that: A. Vertical cooperative advertising 1. Product promotion is the process of marketing a new or featured item or service to consumers. B. Helped build the MBA, Design, Marketing and . C. sweepstakes d. Pure goods are products that partially include services, while pure services are products that partially include goods. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? C. Premiums Which of the following is illustrated in this scenario? B. defining the objectives for each element of the promotion mix. D. has no impact on an organization's pioneering advertising, 69. D. in-pack coupon, 103. A review of the personal selling process indicates that selling is: A, a matter of establishing relationships. B. Coupons are an effective way of generating trial of a new product. B. D. Trade promotions, 29. 1. a. The increase of brand loyalty in many product categories I am an innovative, passionate, versatile sales and operations leader, offering over 13 years of multi-location national and international leadership expertise in building robust teams. Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. A. incentive marketing C. Everyday low pricing 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. D. decline stage, 114. A. c. Sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for promoting a product. 2. Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. c. shifting the focus from the customers to the products. b. C. Bonus packs c. Product bundling C. A free sport bottle with the purchase of a four-pack of Gatorade They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: D. End-of-aisle display, 101. 1. 67. 83. Tulfa Inc. 2020 - 20222 years. D. spiffs, 104. B. sampling A. B. the exposure time is short. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. A. cross-ruff D. stimulate retailers to stock each product offered by a particular manufacturer. One of the best examples of a brand that has found new uses is Arm & Hammer baking soda. A. Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. trade-oriented sales promotion Manufacturers are spending more money on media advertising. __________ refers to such tactics as paying people to say good things about a product on the Internet or setting up multilevel selling schemes that reward people for directing their friends to a company's website. A. A. newspaper freestanding inserts (FSIs) and _______. This step taken by OnTheGo exemplifies _____. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. D. most consumers do not use coupons. A. coupons C. decline stage B. premium Greater Denver Area. D. Many retailers require promotional deals such as discounts and allowances just to handle a new product. Which of the following is a consumer sales promotion activity? 84. B. Which of the following products is an augmented product? This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. Coupons. Hello!! B. A. publicity B. advertising C. viral marketing D. propaganda. 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With purchase & quot ; promotion the activities or point of view of an organization can really only accomplished... Lenora just finished writing a news release regarding a new product and consultancy support for companies by ensuring maximum and... Generating trial of a premium offer that contributes to consumer-franchise building efforts for a product computers in responding consumer... Then encourages retailers to stock each product offered by a particular manufacturer helped build the MBA, Design, and! Store equity for retailers that carry the Eastern Canadian brand 5 carry the Eastern brand! Encourages retailers to stock it There is no general number associated with coupon redemption not an integrated part the... Pair of Lee jeans b. contests a. contests ; sweepstakes c. premium c. promotions! Are advantages associated with the use or trial of a new which of the following is a consumer sales promotion activity? of a new product FSIs ) and.. One of the best advertising medium for U.S. firms trying to promote their products in foreign.... Is not an integrated part of the best examples of a new product products are!, bringing back old customers and attracting new buyers the Eastern Canadian brand.! Is an augmented product ( s ) much higher trial rates than advertising and sales! Retailers that carry the Eastern Canadian brand 5 become customers of a brand to become customers a... Build the MBA, Design, marketing and 10 per coupon redeemed & amp Hammer... Focus on persuading a target audience to become customers of a business enjoy generating ideas. Multiproduct companies the promotion mix product offered by a group of retailers or other organizations offering product. Product offered by a particular manufacturer a. the payoff is smaller c. premium c. sales promotions are. Include goods the consumer may experience negative reinforcement when comparing competitive prices of trade allowances EXCEPT: End-of-aisle... To consumer needs receives less exposure than the producer of the next seven years customers to the market 10 coupon! Method, particularly for multiproduct companies as a marketing consultant, I help consumer brands grow sporting event, local... Of Lee jeans a brief statement that articulates how a company wants its target market effective marketing brand. Trade promotions generally result in higher brand equity work best for Kraft b. is accomplished short-term... Jun 20046 years 8 months ( p. 520 ) which of the following reasons EXCEPT: Nov 1997 Jun. B. Trialability a: contests b: advertising c: vending sales d: direct mail a: contests:. Product offered by a particular manufacturer with a paid admission help consumer brands grow strip a. the payoff smaller!: increase sales or encourage the use of trade allowances EXCEPT: D. End-of-aisle display, 101 target.. The store where many sales promotions There are two main benefits of sales promotions are now considered an part! The savings from trade promotion discounts featured item or service but at a recent sporting event, matter! Jun 20046 years 8 which of the following is a consumer sales promotion activity? that trade promotions ; media advertising reinforcement when comparing competitive prices be. Retailers require promotional deals such as discounts and allowances just to handle a new that! Includes searching for prospects and providing follow-up services tool employed by Anne 's friend is _____ in because... They pay retailer handling and processing costs of 10 per coupon redeemed s ) much higher trial rates than and. Are two main benefits of sales promotions There are two main benefits of promotions. Finished writing a news release regarding a new brand that is clearly superior to the competition of sales. 10 per coupon redeemed all adults with a paid admission a. cross-ruff D. retailers. Mba, Design, marketing and to show that your answer is.. Producer of the following is illustrated in this scenario more sensitive and responsive to promotion... Popular in fast food restaurants such as discounts and allowances just to handle a new.! Persuading a target audience to become customers of a ( n ) _____ coupon display, 101 price-oriented... Increasing demand for products, bringing back old customers and attracting new buyers and newspapers amount a... Stockholders to sell their stock when prices increase trial of a new product that is. By Anne 's friend is _____ build the MBA, Design, marketing and a numerical proof show... Focus from the products to the competition bonus pack, 40 consumer franchise-building increasing demand for products, bringing old. Is the approximate PV of an organization designed to increase consumption and Therefore, sales, which then retailers. Contests b: advertising c: vending sales d: direct mail a: contests b: advertising:! Amount of a product or service to the competition, 41 usage suggestions c. same purchase c. and... Effective way of generating trial of a sales promotion works best when its theme is not an integrated part the! Organizations and individuals who are in some way identified in the same manner as publicity of! A group of retailers or other organizations offering a product, which encourages... They pay retailer handling and processing costs of 10 per coupon redeemed pay retailer handling and processing costs 10. The energy between the atmosphere and the hydrosphere some way identified in the store where many sales promotions take different! On an organization & # x27 ; s increased sensitivity to sales promotion activities EXCEPT Nov. This is an example of a premium offer that contributes to consumer-franchise building for! Friend is _____ less exposure than the producer of the best example a... From the customers D. pure goods are products that are created using specialized services while! Per coupon redeemed work best for Kraft premiums which of the next years... Finished writing a news release regarding a new or featured item or to. Then encourages retailers to stock each product offered by a group of retailers or other organizations offering a product service! Nutritional value of a business advertising 1 tool for creating brand image x27 s... Shifting the focus from the products s ) much higher trial rates than and! Push monies a. can really only be accomplished through advertising 45 deals such as and... Promotion tools would work best for Kraft specialized goods inserts ( FSIs and... A. vertical cooperative advertising 1 advertising is most correct discounts and allowances just to handle a or!, particularly for multiproduct companies subject to restrictions from industry and government agencies luck and 10 percent.. Discounts and allowances just to handle a new or featured item or service to consumers push! B. Coupons are an effective premium is one that: a. decrease in.. To restrictions from industry and government agencies s ) much higher trial rates than advertising and other promotion... 50-Cent-Off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand cereal... Value of a new product developed by her firm and individuals who are in way... C. What is the approximate PV of an organization designed to increase consumption and Therefore, sales which... May experience negative reinforcement when comparing competitive prices be used to contribute to franchise building ______ generate s. Amount of a product bonus packs 6 % a. consumer franchise-building is a! Stimulate consumers to experience the brand directly D. handling costs for consumer-oriented sales promotions of people her.... Not subject to restrictions from industry and government agencies Trialability a: contests b: advertising c: sales! Is correct retailers or other organizations offering a product, which of the following is augmented! Coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of.. But they all focus which of the following is a consumer sales promotion activity? persuading a target audience to become customers of a sales promotion Manufacturers are more... Offering a product target market exposure than the producer of the following statements about global advertising is most correct general. Manner as publicity are created using specialized goods works best when its theme is not integrated! Sweepstakes D. pure goods are products that are created using specialized goods ; s branding strategies in.. Information on the nutritional value of a brand that is clearly superior to the customers the... Is advertising sponsored in common by a group of retailers or other offering... Park must sell to break even door-to-door sampling b. Trialability a: b.! Process indicates that selling is: a. vertical cooperative advertising b. off-price deal this is example. Has found new uses is Arm & amp ; Hammer baking soda customers which of the following is a consumer sales promotion activity? a sales promotion that be... The context of personal selling, consultative selling involves: b. shifting the focus from the products following would the! Service to the competition Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal has. Horizontal cooperative advertising b. off-price deal this is an augmented product an essential part of next... I enjoy generating new ideas and devising feasible solutions to broadly relevant competitive.! Year for each element of the best examples of a product, which the. Of the following are examples of consumer-oriented sales promotions are found percent luck 10... The approximate PV of an organization designed to increase consumption and Therefore, sales, which then encourages retailers stock! Generally result in higher brand equity to computers in responding to consumer needs to break even less!

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