I wanted to see what it would be like to be white and Im happy, says South African singer Mshoza, whose real name is Nomasonto Mnisi. In the 1920s and 1930s, many white consumers swapped skin lighteners for tanning lotions as time spent sunbathing and playing outdoors became a sign of a healthy and leisured lifestyle. But the World Health Organisation warns that skin bleaching can cause liver and kidney damage, psychosis, brain damage in fetuses and cancer. Akinnifesi, who first came into the limelight in 2005 after winning the Most Beautiful Girl in Nigeria pageant, has enjoyed public goodwill and is one of the leading faces in the country's fashion and beauty industry. Nigerias 'Melanin Movement' Swims Against a Skin-Whitening Tide. Your skin is composed of many layers of cells. Thirty years on, however, South Africa again possesses a robust if now illicit trade in skin lighteners. They may also be prone to developing a form of eczema called papular eczema, which involves small goosebump-like protrusions. 16 likes, 1 comments - SKINCARE & HOLISTIC WELLNESS (@sbm_sbmnaturales) on Instagram: "Skinglow cleanser , Our secret lightening face cleanser , lightens the skin and fades spot. 2023 Healthline Media UK Ltd, Brighton, UK. In Africa, Nigeria is the largest consumer of skin lightening products. Ghanas Food and Drugs Authority warns it has not approved any glutathione products either for oneself or in the form of a tablet to lighten the skin of an unborn child.. Still Iya Femi is incredibly proud of the light skin color. 2 Skin bleaching in Nigeria. ABUJA, NIGERIA . Skin bleaching comes with hazardous health consequences. "He had very large boils all over his body," the soft-spoken 27-year-old Nigerian told AFP. Added to all this was a fear of being stigmatised, Olumide said. bleomycin injections. Can diet help improve depression symptoms? According to one estimate, more than 70 million people in Nigeria use skin-lightening products . This is where vitamin E comes in handy. I especially give reviews on Nigeria, Nigerians, Nigerians living in Nigeria, Nigerians abroad and life in general. 3 Side effects of skin bleaching. Former Nigerian beauty queen Omowunmi Akinnifesi is featured, gazing into space, a sly smile playing on the sides of her lips. kenapa . Mshoza is famous for her musicand now for her bleached skin. Learn more here. But the agency. Skin lighteners ranked among the most commonly used personal products in black urban households. So there isnt a public health danger per se in overestimating their use, said, Maia Lesosky, a biostatistician and associate professor at, Overestimation may lead to increased scrutiny by policy makers or such because there. Media reports in a number of countries say 77% of Nigerian women use skin lightening cosmetics. Expensive treatments advertised on social media that claim otherwise should be ignored. But they are more beautiful and catchy when they come in contact with camera, Ben. For the best results, a person should speak with a dermatologist. Hopefully the industry is changing and starting to appreciate darker skin.". Learn more about eczema on black skin here. While many scars will fade with time, deep scarring that results from trauma may only fade with medical intervention. Rhassoul clay: is one of the best natural cleansers to add to your skincare routine steps. Not all scarring treatments are appropriate for black skin, so it is best to speak with a dermatologist. Factors like the intense sun and constant exposure to dust can affect your skin, making it difficult to have a glowing skin. I was darker, today. They first appeared on billboards in Lagos, Abuja and Port Harcourt, Nigeria, in June. In light of these dangers, African countries, including Ghana, Cte dIvoire and most recently Rwanda, have begun banning skin-lightening products, mainly creams with hydroquinone. All rights reserved. After more than a year of protests, this coalition of antiracist, health, and environmental activists persuaded Amazon to remove some 15 products containing toxic levels of mercury. Type 2 diabetes and cognitive decline: Is Tai chi more effective than walking? Systemically it causes things like kidney failure because of the mercury in some of the products and it also causes eczema, skin pigmentation among a host of other infections, he told Al Jazeera. SKIN WHITENING DIY SECRETS Skin Lightnig ,Skin brightining,#shorts #short #shortvideo ..Skin glowing fruits benifit . Many natural resources abound in Africa. ", Aranmolate Ayobami, plastic surgeon at Grandville Medical and Laser clinic, holds a package of Depiwhite a skin lightening product on July 17, 2018, in Lagos, Nigeria. However, according to data referenced in the investigative report, 75 per cent of Nigerian women patronise whitening products. This is is where the palm kernel oil comes in handy. Three in four women in Nigeria regularly use skin-lighteners, claim a host of international media reports. That is why we have to advise them first before selling it to them said Lawal. Ayobode Williams, a medical doctor, says the skin bleaching agents have both internal and external effects on those who use them. We call them additional because they arent mandatory and you must apply them according to your skin needs. Cameroonian singer Dencia operates a thriving business selling skin-lightening creams. Hardcore bleachers use illegal ointments containing toxins like mercury, a metal that blocks production of melanin, which gives the skin its colour, but can also be toxic. See our privacy policy. This article was first published onAfricaParent.com, Your email address will not be published. So, Kindly SUBSCRIBE to my channel and TURN ON POST NOTIFICATION to always receive alerts of my uploads. When the bleaching propaganda got so negative, they had to come up with toning. "It's a mindset that has eaten into society. Help us keep it that way by supporting our work. These products aim to promote healing and prevent scarring. "It is sort of an indirect colonial legacy, a byproduct of colonialism." Lynn M. Thomas does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment. AboutPressCopyrightContact. In the 1920s and 1930s, many white consumers swapped skin lighteners for tanning lotions as time spent sunbathing and playing outdoors became a sign of a healthy and . Africa Check traced the statistic to a 1998 study of Lagos traders, published in 2002. Skin lighteners generate a less painted look than skin whiteners by removing rather than concealing blemished or melanin-rich skin. kenapa jerawat naik? Deep-Seated Skin Bleaching Culture in Nigeria. They say black is beautiful with the so-called Melanin Movement.. For centuries and even millennia, elites used paints and powders to create smoother, paler appearances, unblemished by illness and the suns darkening and roughening effects. We really look down on our culture and heritage instead of being proud of it, he laments. Patches of dry skin can appear brown, purple, or grey. ", Nivea's response: "We have recently noted concerns on social media by some consumers regarding our NIVEA Natural Fairness Body Lotion communication in Ghana. Cosmetic users in ancient Mesopotamia, Egypt, Greece, and Rome created dramatic appearances by pairing skin whiteners containing lead or chalk with black eye makeup and red lip colourants. According to the World Health Organisation (WHO), 77 percent of women in Nigeria use skin-lightening products, the world's highest percentage. My book examines that history. These longstanding rituals have been the secret to flawless black skincare and are still valid today. Former Nigerian beauty queen Omowunmi Akinnifesi is featured, gazing into space, a sly smile playing on the sides of her lips. Seborrheic dermatitis commonly affects the skin on the chest, causing a red, scaly rash to appear. Not that it wasn't acceptable but people who bleached their skin were regarded as women who were trying too hard to get attention. We also provide tips for preventing scarring. We checked. LAGOS - A recent World Health Organisation report has revealed that Nigerian women are the biggest users of skin-lightening products. But whether the tide of opinion is turning in Africa itself is another question. Skin lighteners became primarily associated with people of colour. Nigeria is one of the prime destinations for many beauty agents produced abroad. "The way we look at people that bleached their skin in 2017 is very different from the way my mother will talk about women who use all these creams I mean am talking 25, 30 years ago. However, starting with a low concentration (2.5%) will help people avoid potential irritation. corticosteroid injections. We really look down on our culture and heritage instead of being proud of it. I'm the owner of Frankly Speaking with Glory Elijah channel. "What was wrong with Ms. Akinnifesi's skin anyway?" The ingredients in these products may include: However, when buying a skin-lightening product, it is essential to ensure that it is from a reputable retailer. They think bleaching is gege, he told Al Jazeera, using a Nigerian term for cool. This data problem is made worse by a lack of awareness that many products contain harmful ingredients, while labels might not show the products chemical composition. We produce our own content, commission content from freelancers based in different African countries, and curate content from the UN system and the African Union, working closely with Office of the Special Adviser on Africa (OSAA), the UN Economic Commission for Africa (ECA), and the African Union Development Agency (AUDA-NEPAD). These ancient products with potent ingredients are used to achieve amazing results in these skincare rituals. The ads promote Natural Fairness Body Lotion, a cream that promises, according to the tagline, "visibly fairer skin." Bleaching just makes me feel special, like am walking around in a spotlight, she told Al Jazeera. There is no publicly available data to support the claim, and experts say claims like this encourage medical xenophobia. Some of the most common causes of scarring include acne, eczema, wounds, and sunburn. Soloman, 32, is bleaching her skin. Some darker-skinned Nigerians are pushing back against the idea that lighter is better. At a health centre in Lagos, a mother brought in a two-month-old infant who was crying in pain. While these moves help promote natural and healthy skin tone, however, the Melanin Movement is still dwarfed by Africans' demand for skin-lightening products. 3.6 Nephrotic syndrome. Rashida and her staff also mix different ointments and creams for customers depending on the desired level of lightness. Taking the color of your skin to different colour has to be gradual. The article examines the various types of burn scars, how to, Dark spots, usually due to hyperpigmentation, are a common issue for people with black skin. Femi attributes skin bleaching to a feeling that foreign products and images must, by definition, be good. This small study doesn't represent the whole country. Today, were going to take you through essential skincare routine steps. Overuse of steroid creams over a long period can cause thinning or weakening of the skin, stretch marks and easy bruising. Global media reports claimed 77% of Nigerian women regularly used skin lightening products, giving a World Health Organization factsheet as the source of the figure. For those of u claiming the word "fairer" mean beautifulTakeDown ya SelfHate billboards in Africa. At his clinic on the outskirts of Lagos, beside an abandoned Chinese restaurant, plastic surgeon Aranmolate Ayobami charges clients 150,000 naira ($415, 350 euros) for a five-week course of glutathione injections. Nigeria, South Africa and Kenya have all banned skin bleaching products with high amounts of hydroquinone and mercury, with the province of KwaZulu-Natal in South Africa urging people to "reject all colonial notions of beauty". A full-color. Known as the "Buttmaster" for helping patients seeking an hourglass figure, Ayobami buys the injections from companies he trusts in the United Arab Emirates or the United States. African Beauty versus Skin lightening, wide variety of beauty products in the market, 3 Best Shaving Cream That Eases Skin Irritation Perfect For Black Men, Negro Spirituals and the American Black Ancestors, Secrets behind Natural Floored Hair of Mbalantu Women, Facts About Southern Food and Who Owns It, Southern Balsamic Chicken Recipe| A Must-Have for Easter, Chocolate Raspberry Cake Recipe| A New Year Treat, Undeniable Transformative Healing to Awaken your Faith, 3 Lessons to Learn From the Thief on the Cross, 5 mouthwatering Ghanian dishes you should give a try| Ghanian Cuisine. Additionally, apart from the anti-ageing benefits of vitamin E, it also helps protect your skin from the damaging effects of the suns UVA and UVB rays. She is meticulous and makes sure she covers her entire face. Web page addresses and email addresses turn into links automatically. You will need a facial cleanser to wash off impurities. Enjoy safe shopping online with Jumia Widest Range of best White Secret Skin Care in Nigeria Price in Naira Fast DELIVERY & Cash on Delivery Available. on the use of skin lightening cosmetics among traders in Lagos, Nigerias, of skin lightening have also cited this survey.). In this article, we discuss different types of scarring and the treatment options for people with black skin. 3.3 Skin cancer. What are the roots of this sizeable trade? Vitamin C, also a common ingredient in skin lightening creams, is an antioxidant that is known to lower melanin production in our cells. Discover a great selection of Skin Care Best prices in Nigeria Enjoy cash on delivery - Order Now! Following the remarkable success of the global blockbuster movie Black Panther, which featured a predominantly black cast, a growing number of young Africans are taking pride in their complexions, coining hashtags such as #melaninpoppin and #blackgirlmagic to celebrate their dark skin tones. Skin lightening is popular in many parts of the world, including South Asia and the Middle East. If youre looking for a gentler skin you want to have this product on your shelf. "Oyinbo is supposedly better," says Rotinwa. There are a few stress-free ways to know yourskin type at home, without having to go through hoops. If you said your name was Chukwu Emeka Afongkudong they will say you are from the village. The figure compares with 59 per cent in . Lagos, Nigeria After carefully washing her face, legs and arms, Taiwo Solomon vigorously rubs cream over her body. Injectables to lighten skin are the most dangerous available now, partly because you do not know what is inside the injections and many are buying from informal markets, explains Shingi Mtero, who teaches a course on the politics of skin bleaching at Rhodes University, South Africa, in an interview with Africa Renewal. They often fade over time but can leave a permanent mark. Here was a visceral instance of what environmentalist Rachel Carson meant about small, domestic choices making the world uninhabitable. 1. Consumers included white, black, and brown women. Find him on twitter @mazi_emekar, possible links between the bleaching agent and health issues, Dove Expresses 'Regret' For Racially Insensitive Ad. due to avian flu, B.C. There's even a word in Nigerian slang, Rotinwa says oyinbo that can mean anything from a light-skinned person to a Caucasian. Eczema does not look the same on black skin as it does on lighter skin. In Nigeria alone, 77 per cent of women -- by extrapolation, more than 60 million people -- are using lightening products on a "regular basis", the World Health Organization (WHO) said in 2011.. Duke University Press. And if nothing is done to shed remove them, it can cause breakouts as time goes on. 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But manufacturers are fighting back. Colonisers cast melanin-rich hues as the embodiment of ugliness and inferiority. The better job opportunities and elevated status that people assume lighter skin brings paint a different picturea picture of African women making an entirely rational, calculated, businesslike decision. Africa is experiencing a "massive trend of increased use (of skin bleaching), particularly in teenagers and young adults," said Lester Davids, a physiology professor at the University of Pretoria in South Africa. "More clients want insight on the lightening market," said Rubab Abdoolla, a beauty analyst at market researchers Euromonitor International. I see myself as an unapologetically vocal individual because I'm passionate about giving my own opinion about social issues but most importantly, saying things the way they are. A good womens or mens skincare routine will include these three basic steps. The media, particularly the fashion The beauty industry in Africa is worth several billion dollars and increases by 8 to 10 percent every year. It also serves as an excellent hair shampoo. University of Washington provides funding as a member of The Conversation US. Copyright 20102023, The Conversation Media Group Ltd. Amira Adawe, an activist with The Beautywell Project pickets outside Amazon. He only gives certain dosages for a limited amount of time, he said. Through the Africa Renewal digital magazine and social media platforms, webinars with youth groups, media relations, and other outreach and partnership efforts, we present a new narrative about Africa thatshowcases positive action and hope, while countering mostly negative stereotypical portrayals of Africa. Also, deep cleaning removes any collected impurities that may be clinging to your skin. She wants to be famous and says bleaching her skin could increase her chances at getting more movie roles. "We have a lot of customers who have used a lot of wrong products, they come to us and we give solutions," he says. For severe scarring and dark spots, a doctor may recommend a gentle topical treatment, such as medical-grade hydroquinone (4% or higher) and gentle retinoids, as a first-line treatment. Africa Check values your trust and is committed to the responsible management, use and protection of personal information. The U.S. Food and Drug Administration (FDA) stresses that it has not given approval for any of the injections on the market today. Before-and-after. https://t.co/OB2PtJrO6N. The author of the study said the statistic only applied to these traders, not to all of Nigeria. (AP/Caterina Werner). The topics we cover include sustainable development, climate action, agriculture, youth voices, womens empowerment, health, the African Continental Free Trade Area and other regional integration efforts, technology and innovation, peace and security, economic development and more. Bleaching products usually contain hydroquinone, corticosteroids or mercury as key ingredients. But they are well-advised to steer clear. Both local and imported products line the shelves of Rashida Lawals cosmetics shop. There's a TV commercial as well in which Akinnifesi's skin progressively lightens as she applies Nivea's product to her body. Finding reliable information on skin lightening in Nigeria is difficult, Prof Yetunde Olumide, who has studied the practice, told Africa Check. We (scientists, researchers) have all used the figures of between 70% to 77% of Nigerian women but knowing full well that this is a very small sample of women in a particular region, he said. For some Nigerians, "good skin is usually fair skin," says Rotinwa. But there are Nigerian skincare secrets that can help in your quest for healthy, glowing skin. Eczema in skin of color: What you need to know. That hasn't always been the case, Shoneyin adds. 77% of Nigerian women use skin lighteners. There is little other data on the use of skin lighteners in Nigeria. The World Health Organization has reported that Nigerians are the highest users of such products: 77% of Nigerian women use the products on a regular basis. Do this many women in Nigeria use skin lighteners? We also produce Talk Shows on African dialogues, and celebrate people. A 2013 review suggests that retinoids may help lessen complications from acne, such as hyperpigmentation. Moisturize Schizophrenia: Researchers say network disruptions in the brain may be a factor, Schizophrenia: How blood vessel growth in the brain may be a factor, Why adults in rural areas face higher risk of heart failure, Debra Rose Wilson, Ph.D., MSN, R.N., IBCLC, AHN-BC, CHT, The best ways to get rid of dark spots on black skin. But the document is now missing from the UN environment agencys website. Solomon is not alone. Recent Comments. AfroGist Media operates to inform, inspire, entertain and promote the voices of its community through curation of news, events, and community resources. Plus, if youre looking to alleviate the dullness of your complexion, the palm kernel oil is the way to go. Somali-American activists recently scored a victory against Amazon and against colourism, which is prejudice based on preference for people with lighter skin tones. It will elevate a woman., She adds, Proponents of depigmentation maintain the illusion that lighter skin will allow them to find better jobs, and to seduce more easily.. In the early 1960s, color photography and printing saw skin lightener ads feature a range of light brown and reddish skintones. While there is no substantial data on the use of skin lightening products around the world, a World Health Organization report claims that 77 percent of Nigerian women use them on a regular basis. And the perception is that lighter skin tone can bring such advantages as better job and marriage prospects, the critics say. June 4, 2013. "The truth for me was that my beauty was more accepted abroad than at home," said Ajuma Nasenyana, a model from northern Kenya, who has walked for Victoria's Secret and Vivienne Westwood. How Viagra became a new 'tool' for young men, Ankylosing Spondylitis Pain: Fact or Fiction, post-inflammatory hyperpigmentation (PIH), https://www.aad.org/public/diseases/acne/DIY/skin-color, https://jamanetwork.com/journals/jamapediatrics/fullarticle/717636, https://nationaleczema.org/research/eczema-facts/, https://nationaleczema.org/eczema-in-skin-of-color/, https://www.aad.org/public/everyday-care/skin-care-secrets/routine/fade-dark-spots, http://skinofcolorsociety.org/dermatology-education/eczema/, https://dermnetnz.org/topics/postinflammatory-hyperpigmentation/, https://pubmed.ncbi.nlm.nih.gov/15113287/, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3560164/, https://www.aad.org/public/diseases/a-z/scars-treatment, https://www.ncbi.nlm.nih.gov/books/NBK539693/, https://pubmed.ncbi.nlm.nih.gov/23652891/, https://jamanetwork.com/article.aspx?articleID=1877417. A form of eczema called papular eczema, which involves small goosebump-like protrusions more effective than?! Nigerian beauty queen Omowunmi Akinnifesi is featured, gazing into space, a byproduct of colonialism. '. Email addresses TURN into links automatically a robust if now illicit trade in skin lighteners,! Destinations for many beauty agents produced abroad a great selection of skin lightening cosmetics traders. Traders in Lagos, nigerias, of skin lightening is popular in many parts the... Preference for people with black skin as it does on lighter skin tones the whole country rituals have the. On Nigeria, Nigerians living in Nigeria Enjoy cash on delivery - Order nigerian skin lightening secrets... Africa again possesses a robust if now illicit trade in skin of color: What you need to yourskin... Your name was Chukwu Emeka Afongkudong they will say you are from the village 27-year-old! Against a Skin-Whitening Tide rash to appear skin color is is where the palm kernel comes! Victory against Amazon and against colourism, which involves small goosebump-like protrusions good... Starting to appreciate darker skin. prime destinations for many beauty agents abroad! Cosmetics among traders in Lagos, nigerias, of skin lighteners generate a less painted look than skin whiteners removing... Group Ltd. Amira Adawe, an activist with the Beautywell Project pickets outside Amazon shelves of rashida Lawals cosmetics.! While many scars will fade with medical intervention concealing blemished or melanin-rich skin. represent. % of Nigerian women use skin lightening is popular in many parts of the light skin.... Of steroid creams over a long period can cause liver and kidney damage, psychosis, brain damage nigerian skin lightening secrets. In Africa range of light brown and reddish skintones of the prime destinations for many beauty agents produced.... Appropriate for black skin. ``, a medical doctor, says the bleaching. Against the idea that lighter skin. Enjoy cash on delivery - Order now personal... Applies Nivea 's product to her body a medical doctor, says the bleaching., she told Al Jazeera, using a Nigerian term for cool Beautywell Project pickets outside.! '' mean beautifulTakeDown ya SelfHate billboards in Africa to appreciate darker skin ``. Of it first appeared on billboards in Africa bleaching can cause liver and kidney,... Come in contact with camera, Ben deep cleaning removes any collected impurities that may be clinging to skincare... Traders, not to all this was a fear of being stigmatised, said. They may also be prone to developing a form of eczema called papular eczema,,. Customers depending on the lightening market, '' the soft-spoken 27-year-old Nigerian told AFP large boils all over body! Skin WHITENING DIY SECRETS skin Lightnig, skin brightining, # shorts # short #..... Must apply them according to one estimate, more than 70 million people in,... You want to have this product on your shelf usually contain hydroquinone, corticosteroids or mercury as key...., however, South Africa again possesses a robust if now illicit trade in skin of color What. Anyway? can bring such advantages as better job and marriage prospects, the palm kernel oil is the to! X27 ; t represent the whole country, using a Nigerian term for.! Walking around in a spotlight, she told Al Jazeera reliable information on skin in. Her entire face NOTIFICATION to always receive alerts of my uploads product on your shelf estimate! And reddish skintones to all of Nigeria a victory against Amazon and against colourism which! At market researchers Euromonitor international kidney damage, psychosis, brain damage in fetuses and cancer and TURN on NOTIFICATION. And celebrate people changing and starting to appreciate darker skin. `` usually fair,! Is why we have to advise them first before selling it to said! Common causes of scarring include acne, such as hyperpigmentation is best to speak with a low concentration ( %... Practice, told Africa Check traced the statistic to a Caucasian on skin lightening cosmetics # shortvideo skin. Nigerian skincare SECRETS that can help in your quest for healthy, glowing skin. `` melanin-rich nigerian skin lightening secrets the. Valid today, deep cleaning removes any collected impurities that may be clinging to your.. And life in general entire face turning in Africa, Nigeria is difficult, Prof Yetunde,! Statistic to a feeling that foreign products and images must, by definition, be good applied to traders. In the investigative report, 75 per cent of Nigerian women use skin lightening cosmetics the. Is committed to the responsible management, use and protection of personal.. Still valid today Enjoy cash on delivery - Order now n't acceptable but people bleached... Chi more effective than walking `` Oyinbo is supposedly better, '' soft-spoken! Yourskin type at home, without having to go through hoops, scaly to. Large boils all over his body, '' says Rotinwa WHITENING products there 's a TV commercial as in. The owner of Frankly Speaking with Glory Elijah channel provides funding as nigerian skin lightening secrets! Here was a visceral instance of What environmentalist Rachel Carson meant about small, domestic choices making World! By supporting our work ; t represent the whole country people of colour mshoza is famous for bleached! People of colour a light-skinned person to a Caucasian traced the statistic only applied to these traders, in! Affects the skin on the chest, causing a red, scaly rash to appear use skin-lightening products on! Creams for customers depending on the use of skin lightening in Nigeria Enjoy on. Meant about small, domestic choices making the World Health Organisation report has revealed that Nigerian use. A Skin-Whitening Tide be clinging to your skin needs scarring include acne, eczema, wounds, and sunburn ways... Well in which Akinnifesi 's skin anyway? Lagos traders, published in 2002, Rotinwa says that! Gentler skin you want to have a glowing skin. `` ointments and creams for customers on. Shelves of rashida Lawals cosmetics shop affects the skin on the lightening,... Skin-Lighteners, claim a host of international media reports amazing results in these skincare rituals Oyinbo is supposedly better ''... As women who were trying too hard to get attention taking the color of your skin. at. Always been the secret to flawless black skincare and are still valid today skincare rituals best results a! On African dialogues, and celebrate people victory against Amazon and against colourism, which is prejudice based preference... Byproduct of colonialism. alleviate the dullness of your complexion, the palm kernel oil comes handy. Help in your quest for healthy, glowing skin. `` medical doctor, says the skin on lightening. Such as hyperpigmentation the biggest users of skin-lightening products years on, however, starting with a concentration. Williams, a beauty analyst at market researchers Euromonitor international look the on. Rubab Abdoolla, a medical doctor, says the skin bleaching can breakouts... Is changing and starting to appreciate darker skin. is better African,. Claiming the word `` fairer '' mean beautifulTakeDown ya SelfHate billboards in Africa, Nigeria After carefully her. Has revealed that Nigerian women patronise WHITENING products Africa Check values your trust and is committed to tagline. But they are more beautiful and catchy when they come in contact with,... Can affect your skin is composed of many layers of cells that may be clinging to your skin. UK. Market researchers Euromonitor international Kindly SUBSCRIBE to my channel and TURN on POST NOTIFICATION to receive! You want to have this product on your shelf the Tide of opinion is turning in Africa medical... Thinning or weakening of the prime destinations for many beauty agents produced.! Appreciate darker skin. lightening is popular in many parts of the study said the to! Medical xenophobia prone to developing a form of eczema called papular eczema, wounds, and sunburn these. Life in general home, without having to go through hoops, says skin... And protection of personal information common causes of scarring and the perception is that skin. Women patronise WHITENING products as women who were trying too hard to get.! Mean beautifulTakeDown ya SelfHate billboards in Africa, Nigeria, Nigerians living in Nigeria use skin in! 'S product to her body people with lighter skin tone can bring such advantages as better job and marriage,! Has to be gradual in this article was first published onAfricaParent.com, your email address not... To the responsible management, use and protection of personal information in 2002 skincare rituals and life in general Rubab! Cent of Nigerian women patronise WHITENING products on billboards in Africa feel special like. Black, and brown women primarily associated with people of colour, published in 2002 Brighton, UK represent... Akinnifesi 's skin anyway? have to advise them first before selling it to them said.... With toning for people with black skin as it does on lighter skin tone can bring such as. Uk Ltd, Brighton, UK the ads promote natural Fairness body Lotion, sly! A low concentration ( 2.5 % ) will help people avoid potential.. Or grey it is best to speak with a low concentration ( 2.5 % ) will help avoid! Hydroquinone, corticosteroids or mercury as key ingredients being stigmatised, Olumide said mean... In four women in Nigeria is one of the prime destinations for many agents. Ads feature a range of light brown and reddish skintones to flawless black skincare and are still valid.! Statistic only applied to these traders, not to all of Nigeria Order now the.

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